Exhibition 'Yarmanka'

About exhibition

Almost everyone has been to or at least heard of a fair. It's interesting to ask what thoughts and emotions the cheerful word 'yarmanka' evokes. Undoubtedly: laughter, noise, cries. 'Krik' (a 'cry') is a professional term — hawkers and merchants called the short slogans or calls they used to sell their goods 'kriki'. A 'krik' functioned as both a signboard and advertising. When did people first begin to sell and buy? Who was involved? What kinds of goods were displayed for sale? What kinds of animated films did fair visitors enjoy watching? You can find answers to these and other questions by visiting the 'Yarmanka' exhibition. Visiting the exhibition, you can learn what the main technical symbol of the new Russia of the 19th century was, what lies behind the figurative notion of the 'Yaroslavl resourceful peasant', and what creative advertising looked like in 19th-century Russia. Although fairs in the Yaroslavl Governorate were held on a relatively small scale, they too became part of the region's history.